OBJECTIVES
Horse racing used to be mainly an aristocratic type of sport, and as the sense of aristocracy in the modern world slowly vanishes, the number of racetrack bettors also reduces. After all, racing is a complex subject that requires a profound knowledge of its specifics and extensive experience, and sometimes it’s just too much for newcomers to handle.
That is why it is of vital importance to come up with an effective way that would painlessly introduce beginners into the horse racing sport and easily communicate its many complexities to wider audiences.
Woodbine Entertainment, a world-class racing industry leader, decided that creating a mobile app is the perfect solution for this burning issue and chose N-iX Game & VR Studio to implement their vision into reality.