Developing both distinctive style and coherent logic for players to glide your game’s interface.

Game UI/UX Design

The difference between a blockbuster digital product and a complete clunker is often determined by how easy and enjoyable it is to use. Quite the same applies to video games, where UI/UX design encompasses everything from the main menu and in-game HUD (heads-up display) to the controls, inventory management, and interactive elements. The goal of a good design here is to make the game as accessible and enjoyable as possible while minimizing the learning curve and maximizing player retention.

As a game development outsourcing company, our team of specialized designers places great emphasis on creating top-notch user interfaces (UI) and user experiences (UX), ensuring a seamless interaction between users and your game. Drawing on our extensive expertise, we can assist you in selecting the most effective UI/UX design solutions that will resonate with your target audience, ultimately leading to maximum potential for success.

OUR Services
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and Ideation
We conduct detailed research, including user analysis, competitor analysis, and business analysis, to develop working ideas that align with your game's vision. Our designers work closely with game developers to ensure that the UI/UX design supports and enhances the gameplay mechanics, creating a seamless experience for players.
To ensure the effectiveness of each design decision, we test them on both low and highly-detailed prototypes. This stage allows us to refine our design ideas, gather feedback, and make adjustments before moving forward with the development phase.
Visual Design
By collaborating closely with talented 2D and 3D artists, N-iX team can execute designs of any level of complexity while maintaining a consistent aesthetic. Our expertise in crafting immersive game UI/UX allows us to create custom designs that align with your game's branding and storytelling, ensuring that your players have a seamless and captivating gaming experience.
Motion Design
UI animation plays a big role in enhancing user experience in games. Our designers understand this crucial aspect of design and strive to reinforce interaction with dynamic effects. Collaborating closely with our talented VFX artists, we create visually captivating animations that effectively engage players and elevate their experience.
Our team is well-versed in working with all major game engines, such as Unity, Unreal Engine, and others of your choice. We take a technical approach to enhance our solutions, thus streamlining the development process and creating optimized and effective UI/UX designs.
Comprehensive documentation is essential to successful design implementation and future scaling. Our team provides detailed documentation that outlines design specifications and requirements for implementation for developers. This approach helps speed up the development process and provides an opportunity to easily scale the design in the future, saving time and resources.

UI/UX Design Technologies

We are proficient with:


Team Composition
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Art Director

The Art Director is a specialist with immense industry experience who can quickly grasp the client’s idea and come up with a perfect UI/UX conceptual base. They are key mediators between the client and team and are responsible for establishing a strong visual identity for the game and ensuring that the visual design is aligned with the game’s creative vision.

Lead UI/UX designer

The Lead UI/UX Designer is responsible for ensuring that the design team is working collaboratively and efficiently to create an outstanding interface. They oversee the entire process of UI/UX design, from research and ideation to prototyping and testing, and make critical decisions to ensure the interface’s quality is maintained throughout the development cycle.

UI/UX designers

The UI/UX Design team is comprised of professionals with experience in designing interfaces for games and other applications. Each member of the team is capable of taking on a specific role or working on the entire design cycle. They work collaboratively with other members of the development team to create interfaces that are functional, intuitive, and visually compelling.

Tech artists

Tech Artists are specialists responsible for integrating visual solutions into game engines and implementing complex visual effects and animations. They work closely with designers and developers to ensure that the interface is both visually stunning and optimized for performance. Their technical expertise is essential in creating interfaces that are immersive and engaging, while still maintaining the game’s performance standards.

Why us

Game Developers

Our team of experienced game developers is well-versed in game interaction patterns, as well as the variability of graphical interface styles. We ensure that we provide the best possible solutions for your game, creating intuitive and engaging interfaces that enhance user experience.

Smooth Cooperation

Effective collaboration is key to delivering outstanding game UI/UX design. Our team has experience working in interdisciplinary teams that bring together interface designers, game designers, artists, and developers. Our team is dedicated to working seamlessly with yours, ensuring a smooth and collaborative design process.

Cooperation Model

We understand that each game development project has unique requirements, and we offer a flexible cooperation model that allows us to allocate either one designer or a team of designers and animators, depending on your specific needs. This approach ensures that we can provide a customized and efficient service that is tailored specifically to your projects.


Let’s start with an in-depth analysis of your idea and a high-level quote and project plan for your project. Once we smoothen all the rough edges we can proceed to the complete design, development, and production of your game, followed by release and post-release support.

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    What is UI/UX design in games?
    UI/UX design in games involves creating intuitive and visually appealing user interfaces that allow players to navigate the game world and interact with its mechanics in a seamless and engaging manner. A strong UX design should take into account the player's emotions, motivations, and behaviors. To achieve this, a game UI/UX designer must work closely with the development team to ensure that the game mechanics, level design, and visual elements are all designed with the player experience in mind. This involves conducting user research, prototyping, and testing to identify and address pain points and areas for improvement.

    In addition, a game UI/UX designer must have a deep understanding of the psychology of game design, including principles of player motivation, player retention, and player satisfaction. They must also be familiar with the latest trends in game design and user interface technology to ensure that the game's interface is up-to-date and optimized for the latest hardware and software platforms.

    Overall, the goal of UI/UX design in games is to create a game that is easy to learn, hard to master, and deeply satisfying to play. It requires a mix of creativity, technical skill, and psychological insight, and is an essential part of creating successful and engaging games.

    Can you design UI/UX for games on multiple platforms?
    Yes, our team is experienced in designing UI/UX for games on a wide range of platforms, including PC, mobile, console, and VR. We pay special attention to each platform's unique capabilities and limitations to create a consistent and intuitive user interface and experience for all gamers.
    How long does the UI/UX design process take?
    The duration of the UI/UX design process depends on the project's complexity and the client's requirements. We provide estimated timelines for each project based on a comprehensive analysis of the project's scope and requirements.